| A little more about Baby Boomers… 77 million Americans who were 50 or older as of 2007 controlled 67% of the country's wealth. This group has $2.3 trillion in disposable income. Boomers are approximately 77.4 million strong. Every 8 seconds, another Boomer turns 50.... 10,000 - 50 year olds are being created daily! Boomers can expect to live longer than any previous generation and the opportunity for services and products that will meet their future needs becomes apparent. Boomers are in a position to pay for such products and services. This group has money to spend. 50+ years old earn about $2 trillion annually and represent 50% of all discretionary spending |
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